Why Is It So Hard to Save and What Can Be Done About It?
September 22nd, 2020
Trying to save money in is very difficult as we are constantly bombarded with ads touting “how great you’ll be” and how “your life will be transformed!” through our product. I like to compare this to trying to stop eating Doritos, it is extremely hard to eat just one (okay, I’m mixing my chips, that’s Lay’s). Doritos scientist created the perfect blend of salt, fat, acid and umami to ensure people cannot resist. Our brains become overloaded both by the chips and from advertisers showing us their newest shiniest products.
How can we stop in the face of tasty, powerful chips and relentless marketing?
- Set financial goals, and when tempted to buy an item, ask if this is helping you achieve the goal?
- Use willpower
- Ask yourself; what will this product really do for me?
- How will it help improve my life?
- Can I wait a month before deciding to buy it?
- Can I buy it for cash?
- How many of my work hours does it take to buy this? Do I still want it?
What I say to myself: “Don’t buy the Doritos and don’t buy into the ads, I will feel better and so will my piggy bank!”
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