Why Is It So Hard to Save and What Can Be Done About It?

Trying to save money in is very difficult as we are constantly bombarded with ads touting “how great you’ll be” and how “your life will be transformed!” through our product. I like to compare this to trying to stop eating Doritos, it is extremely hard to eat just one (okay, I’m mixing my chips, that’s Lay’s). Doritos scientist created the perfect blend of salt, fat, acid and umami to ensure people cannot resist. Our brains become overloaded both by the chips and from advertisers showing us their newest shiniest products.

How can we stop in the face of tasty, powerful chips and relentless marketing?

What I say to myself: “Don’t buy the Doritos and don’t buy into the ads, I will feel better and so will my piggy bank!”

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The Save First Blog

This is a financial blog designed to help you meet your financial goals. Our team of financial educators, counselors, and coaches discuss relevant topics for everyday financial matters.